You may have noticed that our logo and color scheme are a little different these days... That's because we decided that An Old Soul Jewelry needed a makeover! We are very excited to unveil our new branding as of Fall 2017. My name is Erin and I am the in-house Graphic Designer here. I will be explaining the thought process behind our changes and introduce you to our new look and feel!
Our new logo is representative of components that can be found on every piece, the toggle closures! While reevaluating what An Old Soul is all about, Designer Nicole decided she wanted the branding to represent what we do everyday in the studio. Our team of artisans handcraft each necklace with care and that includes the finishing touch, closing the necklace so that you can wear it!
The colors create an elegant and feminine feeling. The colors and images are layered with each other to signify the layering of jewelry that defines An Old Soul. Blush tones are popular in our jewelry so it was important to feature those tones in our new branding. The gold accent is used to create feelings of luxury and elegance.
The designs are inspired by nature and the natural components including freshwater pearls and semi-precious stones. The natural world is textured and An Old Soul embraces that element. Antiqued paper, woven materials, and the layering of design elements created texture within our brand.
We are very pleased with our new look and we hope you love it too!
Thank you for reading!